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Culture, Society, and Public Life
This section presents digital humans in China as culturally encoded social actors that mediate tourism, fandom, youth marketing, identity formation, and state-aligned narratives while reshaping legal, psychological, and participatory relationships between people and virtual beings.
Societal Values in China and Their Extension to Digital Humans
Explores how Confucian, collectivist, and socialist values are embedded in avatar behavior and function.
The Emergence of Digital Humans in China’s Travel, Tourism, and Cultural Industries
Reviews the use of avatars as tour guides, heritage ambassadors, and museum narrators.
Digital Human Live Streaming: Cultural and Technological Factors in China versus the West
Compares avatar livestreaming trends, platforms, and user behavior across cultural contexts.
Overview of VTuber Fan Communities in China: Cultural Dynamics and Participatory Engagement
Analyzes fandoms, co-creation practices, and cultural meaning-making in China’s VTuber sphere.
How Virtual Idols Are Transforming Youth Marketing in China
Looks at the integration of avatars into consumer campaigns targeting Gen Z and Gen Alpha.
Psychological and Social Impacts of Digital Human Interactions in China
Evaluates parasocial relationships, mental health factors, and avatar-driven identity formation.
Legal Status and Challenges of Virtual Digital Humans in China
Investigates the separation of rights and responsibilities between avatars and their human creators.
Shaping the Image of “Digital Man” with the Connotation of Chinese Culture
Discusses efforts to design virtual humans that reflect cultural authenticity and ideological narratives.