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Guomai Culture (国脉文化), formally registered as New Guomai Digital Culture Co., Ltd. (新国脉数字文化股份有限公司, stock code 600640 on the Shanghai Stock Exchange), is a Shanghai-based listed company and subsidiary of China Telecom Group, positioning itself as a culture-technology fusion enterprise with digital humans as a core strategic pillar. Its flagship digital human is Xiaoyì (霄逸), China Telecom's virtual digital host, constructed through 3D modeling, skeletal binding, cloth simulation, and dynamics computation, with over 400,000 polygons on the body, approximately 110 blendshape expressions, 150 bones, and 150,000 simulated hair strands; Xiaoyì has been deployed at major conferences and China Telecom's internal labor competitions, and has appeared as a co-host at the 2022 Tianyi Digital Technology Ecological Conference. The company has also developed enterprise digital spokesperson figures Irene (艾琳) and Xiaoling (小琳), modeled respectively on its general manager and an employee representative for brand and business communications, as well as the digital avatar Eryu (二渔), a virtual broadcaster derived from a real competition star figure. Its first hyper-realistic digital human IPs, "5G Chao Ge" and "Haohao Mama," were launched in June 2022. On the platform side, the company has built the Qiyuan (启源) digital human platform as a standardized, scalable product system, and has constructed an AIGC ecosystem cooperation platform with both public and private cloud capabilities. Its current strategic framework, termed "One Body, Two Wings, Three Clouds" (一体两翼三云), centers AI capability development across three cloud layers — Yunsheng (generation), Yunzhi (governance), and Yunjing (engine) — with digital human deployment spanning brand endorsement, live streaming, event hosting, cultural heritage, tourism, and enterprise services. The company self-identifies as covering the full value chain of the virtual digital human industry and has established partnerships across telecommunications, internet, entertainment, and exhibition sectors. In 2025, it entered a cooperation with Fudan University's School of Data Science to advance AIGC and digital human applications in the cultural technology sector.