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Yowant, officially Guangdong Yowant Technology Group Co., Ltd. (stock code 002291.SZ), is a publicly listed company on the Shenzhen Stock Exchange that is widely known in Chinese-language markets as 遥望科技 (Yaowang Technology). Its corporate lineage includes the earlier listed-company identity “Saturday Co., Ltd.” (星期六) and the later name “Foshan Yowant Technology Co., Ltd.” before the group-level name “Guangdong Yowant Technology Group Co., Ltd.” was adopted in August 2025. Several commonly circulated English summaries incorrectly state that the company was founded in November 2010 in Hangzhou and listed in 2018; the listing date is widely reported as September 3, 2009, and the company’s founding is generally reported as 2002 with headquarters in Foshan, Guangdong, reflecting its origin as a fashion footwear business rather than a Hangzhou-founded e-commerce startup.
The company’s strategic pivot toward digital marketing and social e-commerce is better explained as a post-acquisition transformation than as a post-2018-listing shift. Reporting and market profiles describe a major turning point around the period when the listed footwear business acquired control of Hangzhou-based 遥望网络 (Yaowang Network), after which the listed entity increasingly emphasized livestream e-commerce, influencer/MCN-style operations, and advertising/marketing services alongside residual apparel and footwear activities. By 2022, the listed company’s branding and positioning had clearly shifted toward a “new consumer services” narrative tied to multi-platform livestream commerce, commonly described as spanning Douyin, Kuaishou, Taobao, and WeChat Video Channels. Claims that Yowant holds “China’s largest collection of celebrity IPs” should be treated as a company claim rather than a settled third-party fact unless you are anchoring it to a specific, independently verifiable dataset, because this phrasing appears in promotional or self-descriptive materials more often than in audited, standardized disclosures.
As of mid-to-late January 2026, market data snapshots place the share price in the high CN¥7 range, with widely reported shares outstanding around 935.55 million and market value around CN¥7.1 billion (figures that can move daily with price and corporate actions). Headcount is commonly shown around 1.67–1.68 thousand employees in market databases, and revenue segmentation in profiles typically describes a mix led by social commerce and new media advertising, with additional lines such as private-label/distribution activities and legacy apparel/footwear. At the same time, the company has faced persistent profitability pressure and uneven growth, which is consistent with market commentary over recent years that highlights continuing losses and the difficulty of converting livestream-driven scale into stable margins.
Digital humans are presented by the company and Chinese media coverage as part of its efficiency and productization agenda for livestream operations, but the strongest verifiable details cluster in 2022–2024 disclosures and reporting rather than in continuous, high-visibility product updates. In April 2022, Chinese tech and state-linked coverage reported that the company publicly introduced its virtual digital human “Kong Xiang” (孔襄) and promoted “twin anchor” (孪生主播) technology alongside a broader “digital assets” concept, positioning these capabilities for livestream scenarios and related content formats. In May 2023, multiple Chinese business outlets reported cooperation between Yowant and Xiaoice (小冰公司) in connection with Xiaoice’s “GPT Clone Human Plan,” describing rapid creation of AI “clones” from minutes of data and discussing commercially oriented pricing tiers beginning around RMB 8,000 for basic versions; these reports frame the effort as aimed at accelerating virtual anchor deployment in livestream contexts. In 2024, business reporting around “Yaowang Cloud AIOS” (遥望云AIOS) describes the platform as applying large-model techniques to operational tasks such as product “hit” mining, demand and sales prediction, dynamic matching of traffic/hosts/brands, supply-chain workflow management, and compliance-related checks, while also noting that digital humans in live e-commerce were still being discussed more as a cost-and-efficiency tool than as a full replacement for human hosts in detailed selling and explanation workflows.
Company name variations, English:
Saturday Co., Ltd. — The original listed-company identity, reflecting the business's roots as a fashion footwear brand before its strategic pivot toward digital commerce.
Foshan Yowant Technology Co., Ltd. — An intermediate corporate name adopted after the company began shifting away from its footwear origins, referencing its headquarters city of Foshan, Guangdong.
Guangdong Yowant Technology Group Co., Ltd. — The current official legal name, adopted in August 2025, elevating the entity to a group-level identity under the "Yowant" branding.
Yowant — The shorthand English brand name derived from the romanization of 遥望, used as the company's primary commercial identity in English-language contexts.
Yaowang Technology — An alternative English rendering of 遥望科技 using standard pinyin romanization written as a single compound word, commonly found in market profiles and business reporting.
Yao Wang Technology — A spaced-out variant of the same pinyin romanization of 遥望科技, identical in meaning to Yaowang Technology but styled as two separate words.
Company name variations, Chinese:
遥望科技 — The widely recognized shorthand Chinese brand name, meaning "gaze into the distance technology," used as the company's primary commercial identity in Chinese-language markets.
遥望网络 (Yaowang Network) — The name of the original Hangzhou-based entity that was acquired by the listed footwear company, serving as the foundation for the group's pivot into digital commerce.
星期六 (Saturday) — The original listed-company name meaning "Saturday," reflecting the business's founding identity as a fashion footwear brand before any digital transformation.
佛山遥望科技有限公司 (Foshan Yowant Technology Co., Ltd.) — An intermediate corporate name referencing the company's headquarters city of Foshan, Guangdong, used during the transitional period between the footwear and technology identities.
广东遥望科技集团有限公司 (Guangdong Yowant Technology Group Co., Ltd.) — The current full official legal name adopted in August 2025, upgrading the entity to a provincial group-level identity under the 遥望 brand.