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NetDragon Websoft Holdings Ltd. (网龙网络控股有限公司) is a Chinese digital education and gaming company known for pioneering the integration of AI-powered digital humans into corporate management and cultural applications. In 2022, it appointed a digital human, Tang Yu, as its rotating CEO—marking a first in executive roles globally. The company has since showcased digital humans in various formats including exhibitions, interactive VR/AR experiences, live education broadcasts, and cultural IPs like “Fubao.” NetDragon has also established digital art initiatives, educational partnerships, and full-stack solutions for creating, animating, and deploying virtual humans.
Magic Domain (魔域) is a classic online game IP developed by NetDragon (网龙网络公司), a Fujian-based technology company with substantial accumulated capabilities in AI, 3D, and metaverse technologies. In the context of digital humans, the IP has become a vehicle for NetDragon to demonstrate applied digital human production, most visibly through a project framed around transforming in-game mage characters into digital human performers capable of acting and interactive presentation. NetDragon has also deployed the Magic Domain IP in cultural heritage contexts, pairing it with high-precision drone scanning, 3D modeling, Unreal Engine rendering, and digital human technology to produce a VR horse-riding experience tied to the Wuyi Mountain UNESCO World Heritage Site, enabling visitors to traverse the tea mountains and Danxia scenery through immersive digital scenes. The company's broader AI and digital human work, of which the Magic Domain projects form a part, has been positioned by NetDragon as evidence of its capacity to lead new application waves in the digital human sector by drawing on its existing gaming IP to ground and showcase the technology.