Beijing Shinshot Media Co., Ltd.

Beijing Shinshot Media Co., Ltd. (北京闪梭传媒有限公司), commonly branded Shinshot Media (闪梭传媒), is a Beijing-based private media and entertainment company founded in 2021 by Jonas Hu (胡戴岳), who serves as Founder and CEO of the wider Shinshot International Group. Registered in Daxing District with operational offices in Chaoyang and a registered capital of RMB 20 million, the company operates across three stated divisions: Shinshot Media covering film and television production, financing, and distribution; Shinshot Capital serving as a film investment vehicle; and Shinshot Technology, which frames its mandate around big data, AI, VR/AR, and Internet of Things integration applied to entertainment content. The company's primary documented output is film and television work, including the announced Hollywood co-production "OY to the World" in 2023, with its AI and digital human activities remaining largely conceptual rather than productized. Its most concrete connection to the digital human field is a claimed contributing role in the drafting of IEEE P2048.121, the Standard for General Technical Requirements for Service-oriented Digital Human Based on Artificial Intelligence, a project authorized by the IEEE Standards Board in March 2024. Shinshot's involvement is substantiated by a company press release issued in March 2026 and corroborated by Chinese financial media reporting that its contribution focused on entertainment content and narrative context for in-vehicle scenarios, though this role is not independently confirmed in official IEEE documentation. The in-vehicle angle extends to a related venture, Shinshot Auto (闪梭汽车), established in December 2023 and funded with RMB 20 million in July 2025, which targets an immersive in-car entertainment operating system in which AI-driven digital human agents would serve as personalized service hubs managing content, travel information, and e-commerce within the vehicle environment. 

https://www.shinshotmovie.com/en