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The National Radio and Television Administration (国家广播电视总局) is China’s central media regulator for broadcasting and audiovisual content, and in the context of digital humans it functions as an important standards-setting and governance body shaping how virtual human technologies are developed and used in media production, broadcasting, and related digital content ecosystems. Its relevance to digital humans has become more visible through regulatory and standardization activity tied to technical requirements, production norms, and content management expectations, including work associated with the formalization of digital virtual human specifications, which signals a broader policy direction toward making digital-human deployment more standardized, interoperable, and manageable within China’s media and communications framework.
Digital Virtual Human Technology Requirements《数字虚拟人技术要求》(GY/T 411-2024) is a recommended industry standard in China focused on technical requirements for digital virtual humans, issued under the National Radio and Television Administration framework and publicly reported as approved on November 28, 2024, with implementation effective from the date of release; in practical terms, it represents a formal move to standardize how digital virtual human systems are specified and evaluated within China’s broadcasting and audiovisual ecosystem, giving developers, platforms, and media organizations a common technical reference point as digital humans are increasingly used in production, presentation, and networked media applications.