Tianyu Digital Technology (Dalian) Group Co,. Ltd.

Tianyu Digital Technology (Dalian) Group Co., Ltd. (天娱数字科技（大连）集团股份有限公司, Shenzhen Stock Exchange code 002354.SZ; English short form Timeverse) is a Chinese A-share listed digital-technology group whose virtual digital human and AI-driven content business has, since 2022, become one of the most visible "national champion" cases in China's domestic virtual-human sector. The listed entity originated as Dalian Kemian Wood Industry Co., Ltd. (大连科冕木业), which floated on the Shenzhen Stock Exchange's SME board on 9 February 2010 at an issue price of RMB 12.33; following a major 2014 reverse-merger with the online-game company Beijing Tianshen Interactive Technology, the listed company was renamed Dalian Zeus Entertainment / Tianshen Entertainment Co., Ltd. (大连天神娱乐股份有限公司) in April 2015. After a 2018–2020 goodwill-impairment crisis, ST designation, judicial restructuring, and removal of the delisting-risk warning in May 2021, the company changed its corporate name in late 2021 to Tianyu Digital Technology (Dalian) Group Co., Ltd. and, on 18 February 2022, switched its securities short name from "Tianshen Yule" to "Tianyu Shuke" (天娱数科) while retaining the 002354 ticker, signalling a strategic pivot from gaming and pan-entertainment toward a "digital-competition + data-traffic" twin-engine model with AI digital humans, AIGC marketing, mixed reality and spatial computing as the centrepieces. Under the leadership of chairman and general manager Xu Dewei (徐德伟), board secretary Liu Di (刘笛), deputy general manager Li Yanfei (李燕飞), and director/deputy general manager (later CEO and 14th National Committee CPPCC member) He Han (贺晗), the group now positions itself as a "digital-technology leading enterprise" anchoring data-algorithm-scenario synergies across digital parks, digital marketing, livestream e-commerce, AI digital humans and digital competition, with registered capital of RMB 1,654.59 million and headquarters in Dalian alongside an operating base at 16F, T4 Tower, Delta Center, No. 7 Qingnian Road, Chaoyang District, Beijing.

Within the listed parent, the virtual digital human business is delivered through two complementary, vertically-split subsidiaries that together cover the full value chain from R&D to talent-agency operation. Beijing Yuanjing Technology Co., Ltd. (北京元境科技有限公司, originally Beijing Yuanjing Digital Technology Co., Ltd. / 北京元境数字科技有限公司) handles upstream technology research, production tooling and platform delivery; on 18 January 2024 it convened the "Smart-Vista, Riding the Wave" brand-upgrade launch and was formally renamed Beijing Zhijing Yunchuang Technology Co., Ltd. (北京智境云创科技有限公司, Zhijing Yunchuang) to mark its repositioning from "metaverse-era" virtual humans toward an "AI × MR × Spatial Computing" platform serving 2B, 2G and 2C users under a "1+4" strategy (one self-developed Yuanxiang/Behavision intelligent cloud platform plus four directions of intelligence, scene/境, cloud computing and innovation). Beijing Yuanyuan Technology Co., Ltd. (北京元圆科技有限公司), incorporated on 26 May 2022 in Beijing's Chaoyang District with He Han listed as legal representative, is the group's wholly-owned downstream "smart-marketing company centred on virtual humans," focused on virtual-IP incubation, persona development, content production, talent-agency representation and brand AIGC marketing, and operating internally through Yuanmeng Studio (元梦工作室) — which manages the flagship Tianyu IP — and Tianyi Studio (天壹工作室). Beyond these two pillars, Tianyu Digital Technology's broader ecosystem relevant to the digital-human business includes Hejun Media (合润传媒) for brand-content marketing and TV co-productions, Pengjing Technology (鹏景科技) for short-video Juliang Engine / Kuaishou advertising agency operations, Juwei Digital Technology (Dalian) Co., Ltd. (聚为数字科技（大连）有限公司) for precision short-video digital marketing, Yezike (椰子壳) for AI-driven creative work, the proprietary anti-aging beauty brand Kouzhichu (蔻之初) which serves as an in-house showcase client, and the Dalian Data Flow Valley (大连数据流量谷, opened 6 June 2024 in Zhongshan District) and Shanxi Data Flow Valley/Ecological Park (山西数据流量谷) digital-economy parks; in 2023 the group also formed a joint venture with the 3D-vision-plus-AI semiconductor firm Yinniu Microelectronics / Xinming (银牛微电子) signed at the Shanxi park on 4 July 2023 for jointly exploring spatial-computing chips, 3D digital twins and immersive virtual-human interaction.

The senior-management cohort driving the virtual-human business is unusually well-defined for a listed Chinese group. Zheng Yicheng (郑屹呈) serves as general manager of Yuanyuan Technology and as the principal handler (主理人) of Tianyu, having joined the studio in September 2021 and overseen Tianyu's three-month incubation prior to the 22 April 2022 public debut; he speaks publicly for the company at industry summits including the China International Advertising Festival, the Entertainment Marketing Forum and the STIF International Science-and-Technology Innovation Festival, where he received the "2023 Science-and-Technology Innovation Person of the Year" honour, and he is the originator of the company's "creating–cultivating–utilising" (造人-育人-用人) virtual-human methodology in which "creating" is the technical baseline, "cultivating" the operationally decisive stage, and "utilising" the commercial endpoint. Li Yi (李毅), general manager of Yuanyuan Technology's Strategy Centre (战略中心总经理), co-led the iFlytek Music strategic partnership signing. Wang Zhiwu (王智武), founder and CEO of Yuanjing Technology / Zhijing Yunchuang, is the chief technologist for the virtual-human stack, having built the company's algorithmic and platform layer continuously since 2016; his public appearances include the NVIDIA Digital Day 2022 solution forum, where he detailed Tianyu's three-stage technical evolution. He Han, beyond serving as Yuanyuan's legal representative, has emerged as the public face of the group's AI strategy, addressing the 2025 "Two Sessions" with proposals on embodied AI and 3D data assets and being announced as CEO in the group's 2025 strategic upgrade toward "digitalisation, intelligence and globalisation."

The IP matrix operated by Yuanyuan Technology is anchored by Tianyu (天妤), launched on 22 April 2022 as China's first culturally-exported Guofeng (national-style) virtual digital human, whose persona is that of a flying apsara that fell from a Dunhuang Mogao Cave mural after a thousand-year sleep and now wanders the human world recovering scattered mural fragments. Her visual design — Tang-dynasty-inspired peach-blossom makeup, dark eyebrows, floral-stone and pearl-tassel hairpins, and jewelled apsara robes — was developed in collaboration with the Dunhuang Costume Culture Research and Innovation Design Center (敦煌服饰文化研究暨创新设计中心) drawing on Tang female figurines unearthed in Turpan, Xinjiang. Technically, Tianyu represents a hyper-realistic three-stage progression: a 1.0 static-image phase using traditional CG headshot replacement on live-action footage, a 2.0 fully-CG-animated phase enabling complex pipa playing and jin (巾) dance routines drawn directly from the Mogao murals, and a 3.0 real-time interactive livestreaming phase running on Yuanjing/Zhijing Yunchuang's MetaSurfing (元享) intelligent cloud platform, which in 2022 achieved the industry-first sustained real-time interactive livestream of a more-than-four-million-polygon high-precision face model — enabled by the company's proprietary Magic Ball 360-degree dynamic-light-field scanning rig, self-developed intelligent facial-and-skeletal rigging algorithm, and intelligent hair parsing-and-rendering algorithm operating in a roughly 400-square-metre, 40-plus-camera optical motion-capture stage. Tianyu's headline activations include serving as the #001 digital owner of the Geometry Auto / Jidu (集度) ROBO-01 lunar limited edition, brand collaborations with NetEase's mobile game Qiannü Youhun (倩女幽魂), Chow Tai Seng (周大生) jewellery, the Kouzhichu (蔻之初) anti-aging beauty brand, the Yaozhou celadon (耀州青瓷) intangible cultural heritage line, a celebrity co-creation with Hanikz (哈妮克孜), a digital-economy partnership with the Hong Kong Federation of Technology Youth, a strategic exclusive talent-management signing with leading agency Yixin Entertainment (壹心娱乐) in January 2023 making her the first virtual artist to "出道" (debut) under a top-tier Chinese real-celebrity agency, a customised cultural-tourism short-video collaboration with the Department of Culture and Tourism of the Ningxia Hui Autonomous Region in 2024, and a Beijing Subway Line 1 mental-health public-service campaign. Her dramatic content centres on the 12-episode, roughly two-minutes-per-episode short-drama series Qianbi Xunzong / Tracing the Murals (千壁寻踪), whose first season concluded on 30 March 2023, accumulating more than 400 million video views (220 million on Douyin alone), nearly 30 million Douyin likes and over 900 million topic plays, with a second season subsequently announced; Tianyu was also the first virtual digital human to publish a film review of The Wandering Earth 2 (流浪地球2), made an appearance at the premiere of Fengshen Part One (封神第一部), performed Qing Ping Yue – Jin Ting Chun Zhou (清平乐·禁庭春昼) at the 2023 Silk Road Spring Festival Gala (2023丝路春晚), and headlined the group's first limited-edition virtual-digital-human IP book in 2024. Cumulative reach commonly cited by company disclosures and by the listed parent's investor-relations communications places Tianyu at roughly 3.5 million Douyin followers in early 2023 rising to over 5.5 million network-wide followers, more than 500 million video views, more than 1.8 million TikTok views and topic engagement above 10 billion impressions by 2024, alongside a roster of recognitions including the Golden Net Award W Virtual Person Award (2022), the iiMedia Top 10 Hyper-realistic Virtual Humans (2022), TMA Mobile Marketing Awards Silver, the Douyin Best Virtual Newcomer Award, the 2023 China Top 100 Virtual Humans, the Tiger Roar Award Metaverse Marketing Virtual Human Excellence (2023), inclusion in the Top 10 of the 2024 China Virtual Human Top 100 List, listing in the 2024 China Virtual Digital Human Influence Index Report, the 2024 AI Science-and-Technology Innovation Personality, and a 2023 ESG-Influence Public Welfare Person of the Year award for the brand's traditional-culture preservation work.

The matrix's second flagship is Ansihe (安思鹤), described as the network's first virtual digital human created through a full-AI pipeline, co-developed with Tsinghua University students and given the persona of a Tsinghua undergraduate AI researcher. Ansihe's daily output — net-celebrity check-ins, school vlogs, posters, comic strips and diary entries — is generated end-to-end with AIGC tooling, and the character was the AI lead author of the serialised AI-original sci-fi novella Time Girl Diary (时间少女日志), the first known AI-fully-generated illustrated, AI-written serial published by a virtual-digital-human IP in China; the case won an "Implementation Gold Case" prize at the 2024 ADMEN International Awards for its advertising-festival creative campaign and saw Ansihe selected into the Third Digital Human Premier Show and Typical Application Cases catalogue. The IP matrix further includes Yan Zhichu (颜之初), a fashion-and-beauty-oriented virtual digital human with over one million network-wide followers and 30 million-plus video views, who alongside Tianyu was named to the Top 10 of the 2024 China Virtual Human Top 100 List and received the 2024 "AI Science-and-Technology Innovation Personality" recognition; Bensan (本善), a beauty/skin-care virtual human with over 500,000 followers and 15 million video views whose proprietary "Wheel Skincare Method" (车轮护肤法) topic crossed 100 million plays and whose "Full-Path Whitening" and "Full-Path Eye-Bag Elimination" theories twice trended on the Douyin hot list; Feifei (朏朏), an L4 AI-enhanced virtual digital human running on MetaSurfing that completed the first ChatGPT-integrated virtual-human livestream debut in April 2023; KIKO and the second-dimension/二次元 net-influencer CiCi, a virtual-livestream test case in which AIGC-driven interactive livestream segments were undetectable by audiences; and the Yuanxiang/Yuanqu AI 2D realistic platform's L1–L4 service avatars deployed for client B2B engagements. In aggregate, the company has stated that it has launched and operated more than fifty virtual IPs across two studios, with a cumulative virtual-human IP-matrix follower count exceeding five million and content reach surpassing two billion impressions, distinguishing between owned/incubated IPs (Tianyu, Ansihe, Yan Zhichu, Bensan, KIKO and others) and signed/proxy-operated virtual artists managed under Yuanyuan's agency arm.

The group's technology stack, increasingly branded under Zhijing Yunchuang since the January 2024 rebrand, comprises the proprietary MetaSurfing (元享) intelligent cloud platform that integrates production, drive, skill and data engines together with face modelling, image driving, voice synthesis, voice recognition, semantic understanding and image-processing AI capabilities; the Yuanqu AI (元趣 AI) 2D realistic-digital-human application platform; the Yuanxiang Digital Magic Box (元享数字魔盒) intelligent interaction device combining AI digital-human technology with 3D holographic display; the Behavision spatial-intelligence MaaS platform fusing the in-house Zhizhe Qianwen large language model (智者千问大模型, filed and approved by the Cyberspace Administration of China for public-facing use) with curated 3D datasets and visual algorithms; AI Marketing SaaS, Mobile App Distribution PaaS and Space Intelligence MaaS as three productised business platforms; deep-synthesis algorithms registered with national authorities including the "Zhijing Yunchuang face-fusion algorithm," the "Zhijing Yunchuang text-to-video generation algorithm" and the "Zhizhe Qianwen large language model" (the sixth batch deep-synthesis filing announcement in June 2024); a Behavision 2.0 release in 2025 oriented toward robotics interaction; and a more-than-one-million-record 3D dataset and 500,000-record multimodal dataset that became, in October 2024, the first 3D embodied-AI dataset assets in China to complete formal data-asset registration at the Beijing International Big Data Exchange. The commercial model layered above this stack is articulated as "frontier technology + diversified content + full-process operation services" (前沿科技+多元化内容+全流程运营服务), with two principal Yuanyuan revenue lines — virtual-artist talent agency (虚拟艺人经纪) and AIGC digital marketing (AIGC数字化营销) — supplemented by virtual-human IP licensing, brand spokespersonship, video product placement, livestream e-commerce (直播带货), virtual-human + short-drama, game + short-drama and film-game interaction productions, cultural-tourism (文旅) deployments, and a planned virtual variety show (虚拟综艺) format; client sectors confirmed in disclosures span automotive, jewellery, beauty, FMCG, gaming, cultural tourism, broadcasting, finance and education, and the Yuanxiang Space Intelligence MaaS Platform was selected into the 2024 Cyzone AIGC Product Innovation Top 100.

Strategic partnerships in the digital-human portfolio include the 13 July 2023 alliance with iFlytek Music (讯飞音乐), the AI-entertainment business group of Keda Xunfei, signed by Yuanyuan general manager Zheng Yicheng and strategy-centre head Li Yi together with iFlytek Music chief Guo Jia and LUYA Lab. lead Wang Xuanbo, focused on AI-music-plus-virtual-human productisation, AI voice-driven virtual-human interaction and human-machine emotional interaction technology; the long-running Dunhuang Costume Culture Research and Innovation Design Center collaboration anchoring Tianyu's heritage authenticity; the Yixin Entertainment talent-agency tie-up; the multi-year Geometry Auto and NetEase commercial partnerships; the Tsinghua-University student collaboration generating Ansihe; the joint venture with Yinniu Microelectronics for spatial-computing chips and the strategic investment alongside Hefei Industry Investment in the spatial-computing and AI-chip designer Xinming (whose single-chip integrates 3D stereoscopic vision, AI and SLAM at 3.5 TOPS and roughly 0.5 W); the 18 January 2024 signings between Zhijing Yunchuang and Changhong Jiahua, Zeqiao Medical, Rokid and the Shenzhen VR Industry Federation, plus a parallel agreement between the listed parent and Mayi Kankan (蚂蚁看看) for AI-enabled "数智短剧" (intelligent short-drama) production; and ongoing engagement with Wuhan Xiongtao (武汉雄韬) for industry buildout. The group also operates the Dalian Data Flow Valley and Shanxi Data Flow Valley parks as ecosystem-aggregation platforms, has built educational-aid public-welfare programmes around the Tianyu IP, and has been an active speaker at the TMA Mobile Marketing Summit, the China International Advertising Festival, NVIDIA Digital Day, the Hurun China Metaverse Summit, the Shenzhen International Artificial Intelligence Exhibition and successive virtual-human industry forums.

Industry recognitions specific to the digital-human business have accumulated steadily across 2022 to 2026. Yuanyuan Technology was selected into the China Digital Human Industry Ecosystem Map (2024) (《中国数字人产业生态图谱（2024）》) and named a partner unit of the China Digital Human Pilot Program (中国数字人领航计划); it took the Tiger Roar (虎啸) "Annual New-Generation Service Provider" prize at the 15th edition, the Golden Mouse International Digital Marketing Festival award, "MCN with the Most Content Creativity of the Year," "Best Digital Marketing Service Provider for the Consumer-Goods Industry 2024," selection into the 2024 National Excellent Cases of Enterprise Digital Application Innovation, and a "Public Welfare Innovation Award" at the 13th Public Welfare Festival and 2023 ESG Influence Annual Conference; it captured the bronze prizes in Short-Video Marketing and Metaverse Marketing categories at the Lingjing Cup, the "Metaverse Marketing Innovation Award" at the same festival, the "2024 Outstanding Digital-Innovation Enterprise" honour, and the STIF International Science-and-Technology Innovation Festival 2023 Smart-Innovation Exemplar Award. The 2024 ADMEN International Awards Implementation Gold Cases were captured by both the "Tianyu × The Wandering Earth 2 Heart-Touching Promotion" case and the "Ansihe Advertising-Festival Brand Creative Marketing" case. Zhijing Yunchuang received the "Best AI Service Platform Award" at the 5th Shenzhen International AI Exhibition, while Yuanjing Technology was named a "Virtual-Human Technology Leading Enterprise" and earned three honours at the 2022 iiMedia China Virtual-Human Innovation Power Selection ("Best Virtual-Human Software Technology Service Provider," "Most Popular Virtual Game Idol" and "Most Investment-Worthy Virtual Human"). The listed parent has been included three years running on Hurun's China Metaverse Companies with the Greatest Potential list, ranking 100th in the 2024 edition issued on 29 August 2024, and was selected as a 36Kr "2024 AI Application Benchmark Case," a "2024 AIGC Industry-Empowering Innovation Enterprise Top 100," and a 2022 AIGC Application Innovation TOP20 alongside Baidu, Alibaba, ByteDance and Tencent. Across the wider matrix the company, Yezike, Zhijing Yunchuang and Yuanyuan separately received the "AI Application Innovation Exemplar," "AIGC Digital Marketing Innovation," "AIGC Technology Breakthrough" and "AIGC Content Creation Breakthrough" awards. The brand has indicated that it has been referenced in IDC research on China's AI digital-human market — IDC's MarketScape: China AI Digital Human Products 2024 Vendor Assessment (CHC52437724) defines the relevant market segment in which Tianyu Digital Technology operates — though independent verification of the company's specific ranking band within IDC MarketScape and PeerScape reports is not publicly available; readers should treat company-stated IDC inclusions cautiously.

Culturally and regulatorily, Yuanyuan Technology positions Tianyu and the wider matrix at the centre of China's Guofeng cultural-heritage virtual-human segment, with the explicit framing of "first culturally-exported Guofeng virtual digital human" employed by official organs including China Daily, the All-China Women's Federation's Women of China publication, the Securities Daily, China Cultural Daily and Guangming Daily; TikTok presence has been used as the overseas distribution channel, with disclosed metrics of more than 110,000 TikTok followers and over 1.1–1.8 million TikTok video views, accompanied by translated bilingual content positioning Tianyu as a "beacon spreading Chinese culture to the world." Heritage integrations encompass the Dunhuang flying-apsara mural canon, Yaozhou celadon, Tang-dynasty costume archaeology, Ningxia cultural-tourism storytelling and broader 非遗 (intangible cultural heritage) promotion; the company explicitly references alignment with the National Radio and Television Administration's October 2021 plan to expand virtual anchors in news, weather, variety and education programming, with its deep-synthesis algorithms filed under successive batches of NRTA / Cyberspace Administration registries, and its content production aligned with national standards including GY/T 411-2024 on digital virtual humans. April 2026 saw the Cyberspace Administration of China issue a draft regulation on digital-virtual-human information services; as of the date of this profile no formal company commentary on that specific draft has been verified, although the group's existing algorithm-filing track record, ICP-licensed business scope, and central-bank-registered Zhizhe Qianwen large model leave it relatively well-prepared for compliance.

Recent developments span 2024 through 2026 and indicate both expansion and stress. The 18 January 2024 rebranding of Yuanjing Technology to Beijing Zhijing Yunchuang Technology Co., Ltd. and the launch of the "1+4" strategy realigned the technology arm toward AI × MR × spatial computing and overseas markets in North America, the Middle East and Southeast Asia. On 6 June 2024 the Dalian Data Flow Valley opened in Zhongshan District's Donggang Business Area, with the first batch of resident enterprises signing on 24 June 2024. The first limited-edition Tianyu virtual-digital-human IP book was released later in 2024. In May 2024, then-chairman Xu Dewei was placed under detention/留置 and investigation, generating governance uncertainty in 2024–2025; nevertheless the company released a 2025 strategic upgrade emphasising "digitalisation, intelligence, globalisation," with He Han taking the public CEO role and addressing the Two Sessions in March 2025 on embodied AI, 3D data assets, and the convergence of VLA-class embodied-AI large models with humanoid-robot bodies — leading to the announced development of an embodied-AI-large-model integrated machine integrating the spatial-intelligence MaaS platform, a 3D data platform and cloud-edge-end computing collaboration. The group also announced a Behavision 2.0 release supporting robotics interaction in 2025, completed central-government filing for the Zhizhe Qianwen large model, and partnered with Wuliangchun (五粮春) through Hejun Media on full-scenario marketing for the film Decoded (《解密》). Tianyu Digital Technology has not separately broken out virtual-digital-human revenue line items in its public financial reports; the segment is described qualitatively in annual and interim disclosures as part of the "data-flow + AI digital human" cluster, with the listed parent reporting roughly RMB 1.761 billion in 2023 revenue, around RMB 1.2 billion in revenue for the first three quarters of 2024, and continued investment-phase margin pressure in the digital-human business as it scales toward what management characterises as a long-runway opportunity in the China virtual-human market estimated by iiMedia at RMB 12.08 billion for 2022 and projected to reach RMB 48.06 billion by 2025.

Public verifiable channels for the company and its subsidiaries include the official corporate website at https://www.tianyushuke.com (which mirrors the legacy tianshenyule.com domain); the Shenzhen Stock Exchange disclosures and Tencent / Sina / Hexun investor-relations pages under code 002354; the Tianyu and Ansihe official accounts on Douyin, Weibo, Bilibili, Xiaohongshu and TikTok operated by Yuanyuan's Yuanmeng and Tianyi studios; investor-day transcripts, regular interactive-platform replies on the Shenzhen Easy IR (互动易) system, and recurring industry-research coverage by Vzkoo, 21st Century Business Herald, Cailianshe, Securities Times, China Daily, the All-China Women's Federation, Guangming Daily, China Cultural Daily, the Securities Daily and IDC, collectively constituting the documentary record on which this profile is based and through which Yuanyuan Technology has come to be widely recognised, alongside its parent Tianyu Digital Technology, as one of the leading "create–cultivate–utilise" IP-operation studios in China's domestic virtual digital human sector.

[Apr 2026]