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Zhongguancun Digital Media Industry Alliance (中关村数字媒体产业联盟, ZDMIA) is a Beijing-registered, Zhongguancun-linked industry association for the digital media sector that operates nationwide under guidance described by the alliance as coming from the Beijing science-and-technology and Zhongguancun administration system, and it positions itself as a convenor that aggregates enterprises, research bodies, and related stakeholders while doing ecosystem services such as events, coordination, and industry standardization. In the digital-human context, its recent visible role is institutional: it publicly unveiled a “Digital Human Special Committee” (数字人专业委员会) in January 2024, signalling an intent to formalize a dedicated working structure around digital-human technology and applications. It also appears as a cross-sector organizer around media-facing digital-human use cases, including activity reported in connection with the 2024 China Digital Human Conference, where it was described as initiating an ecosystem partner plan aimed at expanding adoption and demonstration of digital humans in media and related domains. On the standardization side, “T/ZDMIA” group standards linked to digital-human deployments have been published under its designation, including T/ZDMIA 003-2025, a technical specification for museum AI digital-human guided-tour systems that sets out requirements spanning system architecture, data, interaction, performance, and security.