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Hebei Broadcasting and Television Wireless Media (河北广电无线传媒股份有限公司), founded in 2009 and listed on the ChiNext board, is the Hebei Radio and Television Station-controlled entity responsible for IPTV integrated broadcast control services across Hebei Province, operating under carrier brands for Hebei Unicom, Hebei Telecom, and Hebei Mobile. Its most prominent digital human is Jixiang (吉祥), an AI-driven virtual host developed for deployment on IPTV set-top boxes, television operating systems, OTT platforms, and smart terminals, capable of real-time interaction across these pan-screen environments. Jixiang was selected as a 2025 typical case in the national audiovisual system, recognized specifically under the "Digital Stage and Smart Cultural Museum Audiovisual System" category by the National Radio and Television Administration, and the company received the Annual Industry Newcomer Award at the 2025 Golden Screen Awards. The underlying technology is a proprietary AI interactive engine enabling seamless cross-platform deployment and fast response. At the 18th Shenzhen Cultural Industries Fair in December 2022, the company demonstrated a metaverse livestream room in which a virtual digital human conducted live commerce, illustrating an early integration of digital human performance with XR environments. The company has publicly committed to expanding R&D investment in AI technology applications and digital human scenario development, with declared technical capabilities spanning 3D ultra-high-definition, spatial audio, XR applications, and digital space.