General Administration of Sport of China

The General Administration of Sport of China (国家体育总局), headed by director Gao Zhidan (高志丹), functions in the digital human field as both a policy co-issuer and a direct operational adopter, having joined the Ministry of Industry and Information Technology, Ministry of Education, Ministry of Culture and Tourism, and National Radio and Television Administration in promulgating the Virtual Reality and Industry Application Integrated Development Action Plan 2022-2026 (虚拟现实与行业应用融合发展行动计划) which designates sports a priority application domain, and having for the first time placed digital sport (数字体育) as a dedicated sub-plan within its forthcoming Fifteenth Five-Year Plan. Operationally the agency deploys named digital humans across subordinate units, with the Publicity Department (宣传司) partnering with Communication University of China's Digital Human Research Institute and Baidu on the Chinese Sports Spirit project (中华体育精神数字人) launched during 2025 Sports Publicity Week featuring virtual athletes Lingyi (凌翊) and Xiaoyi (小意), the Shooting and Archery Sports Management Center (射击射箭运动管理中心) and Sports Information Center (体育信息中心) co-producing the award-winning Training Bureau reading festival hosted by digital humans Saike (赛克) and Xixi (西西), and the Winter Sports Administration Center (冬季运动管理中心) collaborating since 2019 with the Xiaoice (小冰) team on AI judge-coach system Guanjun (观君) which assisted Xu Mengtao (徐梦桃) to aerials gold at the 2022 Beijing Winter Olympics and served as sole referee for FIS-recognised test events. The agency has further integrated digital humans into flagship events including the 2022 Beijing Winter Olympics through TRS-developed broadcaster Xiaosi (小思) embedded in China Sports Daily (中国体育报), the 19th Hangzhou Asian Games through SenseTime's Ruying SenseAvatar digital torchbearers, and the November 2025 Fifteenth National Games (十五运会) in Guangdong, Hong Kong, and Macau through 24-hour bilingual digital human volunteers and the MOC intelligent sports assistant (赛事智能助手), while its Sports Science Research Institute under Li Xiangchen (李祥晨) advances digital human commentary and smart sport infrastructure and provincial sports lottery bureaus in Guizhou and Heilongjiang use digital human agents for round-the-clock staff training. 

https://www.sport.gov.cn