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StarTrail (星迹互动) is an AI-native intellectual property development and operation company founded in 2025 and based in mainland China, working at the intersection of generative AI and entertainment with digital humans positioned as a core asset class rather than an ancillary product. Its business is organized around a four-layer matrix spanning original and classic film and television IP renewal, a comic-drama (manhua-ju) content line, children's and original animation incubation, and digital human IP together with virtual idols, with the digital human and virtual idol vertical alone contributing close to half of total company revenue. Within that vertical, StarTrail is building a stockpile of more than one hundred proprietary AI digital humans framed as reusable AI actors, each accompanied by formal copyright certification and on-chain provenance designed to make virtual performers tradable digital assets, and the company has already shipped flagship properties including the EVE hyper-realistic AI digital girl group, the CMYK two-dimensional international girl group, and digital twins of multiple established celebrity artists. In April 2026 StarTrail became the first Chinese company to embed AI-generated digital human performance in an officially licensed theatrical feature film, handling nine pivotal shots that combined AI reconstruction of complex character close-ups, full virtual scene rebuilding, and synthetic acting, with the company stating that its digital twin pipeline delivers theatrical-grade results at a small fraction of traditional CG digital human costs and compresses post-production timelines from years to months or even days. Also in April 2026 the firm closed a tens-of-millions-of-yuan angel round led by Charoen Pokphand Group (正大集团) with participation from Da Rong Media (大融传媒) and others, capital it intends to deploy toward roughly doubling headcount to about 120 staff by year-end and aggressively scaling AI simulated-actor production capacity, consolidating its position as a vertically integrated bridge between China's commercial digital human industry and mainstream cinema, animation, and virtual idol entertainment.
(Xingji Interactive is a hybrid English rendering of 星迹互动 that keeps 星迹 (xīngjì), meaning "star trail" or the luminous track a star leaves behind, in pinyin while translating 互动 (hùdòng) as "interactive," whereas the company's own preferred English brand fully translates the name as StarTrail, with the star-trail metaphor evoking its mission to extend the visible path of IP and digital human performers across films, animations, and virtual idol properties through AI-driven operation. )